Originally retailing at JP¥19,800 in Japan, US$149.99 in North America, and £99.99 in Europe, the Game Gear was developed to compete with the Game Boy, which Nintendo had released in 1989. Reception of the Game Gear was mixed, with praise for its full-color backlit screen and processing power for its time, criticisms over its large size and short battery life, and questions over the quality of its game library.ĭeveloped under the name 'Project Mercury', the Game Gear was first released in Japan on October 6, 1990, in North America and Europe in 1991, and in Australia in 1992. It was re-released as a budget system by Majesco Entertainment in 2000, under license from Sega. However, due to its short battery life, lack of original games, and weak support from Sega, the Game Gear was unable to surpass the Game Boy, selling 10.62 million units by March 1996. Though the Game Gear was rushed to market, its unique game library and price point gave it an edge over the Atari Lynx and TurboExpress. Sega positioned the Game Gear, which had a full-color backlit screen with a landscape format, as a technologically superior handheld to the Game Boy. It shares much of its hardware with the Master System, and can play Master System games through the use of an adapter. The Game Gear primarily competed with Nintendo's Game Boy, the Atari Lynx, and NEC's TurboExpress. The Game Gear is an 8-bit fourth generation handheld game console released by Sega on October 6, 1990, in Japan, in April 1991 throughout North America and Europe, and during 1992 in Australia.

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